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About me
A bit about me
29 years, born Brazilian, lived in Tennessee and California (US), and now in Tokyo (Japan). Over 7 years of cross-functional experience in marketing and business. Passion for digital marketing, connections, people, technology, coffee and cooking.
Profile
RESUME
Relevant professional and educational experiences
Employment
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2014 - 2015
Marketing and Business Development Manager @ Kingsoft Office Software
Software Developer. A leading global developer of office software solutions, developing productivity applications for the consumer and enterprise markets. Its flagship product WPS Office is one of the world’s most popular cross-platform office suites supporting iOS and Android, as well as Windows and Linux PCs. Worked for the US division. Forbes in 2014 elected one of Asia's Best Small and Medium-sized companies.
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2014
Digital Marketing and Project Manager @ Media Relevance
Startup. Media Relevance is a technology platform that uses words spoken in video, the viewer's social graph and key meta-data to match highly relevant Display Ads and Midroll Ads on any device. Our technology works for Web Video, Apps, and Broadcast.
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2009-2013
Digital Project Manager @ Sistema Dez
Advertising agency. Focused on communication and marketing with intelligence and creative planning. Work building brands and generating sales in the online and offline environment.
DIGITAL PROJECT MANAGER, Oct 2012 – Aug 2013
ASSISTANT DIGITAL PROJECT MANAGER, Jul 2011 – Oct 2012
PUBLIC RELATIONS TRAINEE, Sep 2009 – Jul 2011
Education
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2015 - 2016
Specialization Certificate in Digital Marketing @ University of Illinois at Urbana-Champaign (via Coursera)
Explored several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing.
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2015-2016
Specialization Certiticate in Excel to MySQL: Analytic Techniques for Business @ Duke University (Coursera)
Learning to formulate data questions, explore and visualize large datasets, and inform strategic decisions. Using powerful tools and methods such as Excel, Tableau, and MySQL to analyze data, create forecasts and models, design visualizations, and communicate insights.
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2013-2014
Professional Certificae in Marketing @ UC Berkeley Extension
Acquired an in-depth knowledge of the latest marketing concepts and techniques with courses on marketing research and planning, strategic marketing, analytics and metrics, and emerging trends in social media and other innovative technologies.
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2007-2011
B.A. in Communication Studies @ UFRGS (Brazil)
Learned to be a strategic thinker, a strong communicator, and an accomplished writer. The degree empowered me with leadership skills and adaptability to navigate a market that is constantly changing.
Skills & Things about me
Account Management
Brand Development
Digital Marketing
Market Research
Project Management
Business Development
Portfolio
My latest projects
Areas I worked
What can I do
Branding
Translate brand strategies into brand plans, brand positioning and go-to-market strategies. Lead creative development. Measure and report performance (ROI and KPIs).
Account Management
Lead point of contact for any and all matters specific to customers and clients. Managing relations between multiple teams to ensure the timely and successful delivery of solutions according to customer needs.
Project Management
Management of key client digital projects with the goal of delivering every project on time, within budget and within scope. Established and maintained relationships with third parties/vendors.
Digital Marketing
Develop, implement, track and optimize digital marketing campaigns across all digital channels. Up-to-date with the latest trends and best practices in online marketing and measurement.
Business Development
Created and applied an effective sales strategy. Developed a growth strategy focused both on financial gain and customer satisfaction. Conducted research to identify new markets and customer needs.
Market Research
Collected data on consumers, competitors and marketplace and consolidate information into actionable items, reports and presentations.